Marketing automation that learns what sells in your business
Caramel is the autonomous AI marketing agent that runs email and push journeys on top of the CRM you already have — turning the leads in your CRM into repeat business, in your language, tailored to your trade.
- On top of the CRM you already have
Built for Modern Businesses
One AI-powered CRM platform that adapts to your industry's unique needs
Retail & E-commerce
CPG & Consumer Goods
Services & Professional
Real Estate
Pharmaceutical & Healthcare
Gastronomy & Hospitality
Finance & Insurance
Education & Training
Childcare & Family
Luxury & High-Net-Worth
Why B2C Businesses Need Direct Customer Relationships
The Multi-Industry Reality:
70% of first-time customers never return1
Customer acquisition costs have increased by 60% in the last 5 years2
Businesses with first-party data see 3-5x higher customer lifetime value3
Your top 25% of customers generate 64% of your revenue4
65-80% of business revenue comes from repeat customers5
AI-driven personalization increases engagement by 41% and revenue by 67%6
Platform Dependency Costs:
Platform fees and commissions erode profit margins
No ownership of customer data or relationships
Limited ability to personalize or segment customers
Recurring costs to reach your existing customers7
The Caramel Solution
Transform first-time customers into loyal advocates with autonomous AI
Track every interaction across all channels and industry touchpoints
Build your industry-agnostic customer database with first-party data
The marketing your CRM can't run
Email and push, in your language
Real journeys on the channels your customers actually answer — not one-off blasts. Email and push today, WhatsApp coming soon, all authored in your language.
On top of your CRM
Keep HubSpot or Bitrix24. Caramel runs the marketing the CRM can't — one-click native sync, no brittle glue, so the leads you already have turn into repeat business.
Marketing + real forms on one record — and it learns
Capture a lead and act on it in the same place, with defaults that get measurably better at what converts for businesses like yours.
See your autonomous AI marketing agent in action
See how service businesses run email and push journeys on top of their CRM — turning the leads they already have into repeat business.
Natural Language Analytics
Built-in Forms & Lead Capture
Email and push, coordinated by AI
AI Agent Predicts & Acts
Own Your Customer Data
Capture first-party data via built-in forms, QR codes, and POS integration. Every lead flows straight into the CRM you already use — no separate tool, no dependency on third-party platforms.
Autonomous Marketing Across Channels
Your AI agent runs campaigns autonomously across Email, SMS, WhatsApp, Push, and Wallet. Coordinated messaging, personalized timing, zero manual work.
Ask Questions,
Get Instant Answers
No SQL, no spreadsheets. Ask your AI agent anything about your customers.
"Which customers haven't visited in 30 days?" - Instant answers, automatic insights.
Connects to the tools you already use
Seamlessly integrate with your existing tech stack
Payment
Reservations
Digital Wallets
Accounting
See Caramel in action
Get a 15-minute walkthrough and your first voucher live.
Our direct bookings increased by 70% in the first year. The AI segmentation identified our most valuable guests and automated personalized campaigns.
Sophie Martinez
Business Owner
Let AI Drive Your Customer Engagement
Join forward-thinking B2C businesses using intelligent automation to understand customers better, personalise experiences, and grow revenue predictably.
