Forms That Capture — and Act
Built-in forms capture a lead straight onto one customer record, then trigger WhatsApp and email journeys automatically. No separate forms tool, no exports, no second database to reconcile.
Marketing + Real Forms on One Record
Most teams bolt a forms tool onto their stack, then wrestle the data into their CRM and their campaigns by hand. Caramel's forms live where the marketing happens: a submission lands on the customer's unified record, updates their profile, and can kick off a journey the moment it arrives. Capture a lead and act on it in the same place — on top of the CRM you already have.
Every submission lands on one customer record
Trigger WhatsApp and email journeys on submit
Embed anywhere, share a link, or print a QR
Consent captured on the form (GDPR-ready)
Key Features
Drag-and-Drop Builder
Build a form in minutes - fields, layout, and branding, no code. Start from templates built for your trade or design your own. Mobile-first by default.
Embed, Link, or QR
Drop a form on your website, share a hosted link, or print a QR on packaging, receipts, table cards, and event materials. The same form, captured anywhere your customers are.
Trigger Journeys on Submit
A submission can start a WhatsApp or email journey the moment it arrives - a welcome sequence, a follow-up, a booking confirmation - automatically, with no manual handoff.
Onto One Customer Record
Every response lands on the customer's unified profile - matched by email or phone, deduplicated, and ready to act on. No exports, no CSV juggling, no second database.
Conditional Logic & Smart Fields
Show the right questions based on previous answers, pre-fill known fields for returning customers, and keep forms short. Higher completion, cleaner data.
Native CRM Sync
Leads captured by a Caramel form stay in sync with the CRM you already run - HubSpot, Bitrix24, and more - one click, both ways. Your CRM stays the system of record.
Consent & Compliance Built In
Capture per-channel opt-in on the form itself, with audit trails and GDPR-compliant storage. Consent travels with the record into every journey.
How It Works
Build Your Form
Start from a trade-specific template or the drag-and-drop builder. Add fields, branding, and consent in minutes - no code required.
Publish It Anywhere
Embed it on your site, share the hosted link, or print a QR for the physical world. One form, captured across every touchpoint.
Capture Onto One Record
Each submission lands on the customer's unified profile - matched, deduplicated, and synced to your CRM automatically.
Trigger the Journey
The moment a lead submits, Caramel can start the right WhatsApp or email journey - so the lead turns into repeat business while it's still warm.
Real Business Impact
One Record, No Reconciliation
Submissions feed the same profile your marketing already runs on - no exports, no syncing two databases by hand.
Act in the Moment
Trigger a journey on submit and follow up while intent is highest, instead of hours or days later.
No Separate Forms Tool
Stop paying for and stitching together a standalone forms product - capture and act in the same place.
Cleaner Data, Higher Completion
Conditional logic, pre-filled fields, and consent on the form mean shorter forms, better data, and compliant lists.
"We replaced our standalone forms tool and the manual CSV imports that came with it. Now a lead fills in a form and a WhatsApp journey starts on its own - same record, no handoff. Our follow-up time went from a day to seconds."
Sarah Mitchell
Operations Director, Premier Real Estate Group
Capture Leads That Act on Themselves
Stop bolting a forms tool onto your stack. Caramel's built-in forms capture a lead onto one record and trigger the journey automatically - on top of the CRM you already have.
Book a DemoDrag-and-Drop Builder
Build a form in minutes - fields, layout, and branding, no code. Start from templates built for your trade or design your own. Mobile-first by default.
Embed, Link, or QR
Drop a form on your website, share a hosted link, or print a QR on packaging, receipts, table cards, and event materials. The same form, captured anywhere your customers are.
Trigger Journeys on Submit
A submission can start a WhatsApp or email journey the moment it arrives - a welcome sequence, a follow-up, a booking confirmation - automatically, with no manual handoff.
Ready to Get Started?
Contact us today to learn how this feature can transform your business
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