PosNow Handles the Modern POS. Caramel Builds the Customer Relationship.
PosNow is a modern cloud POS platform designed for businesses that need speed, flexibility, and real-time data. Caramel connects to PosNow's transaction data to build unified customer profiles, loyalty programmes, and WhatsApp campaigns — turning every cloud-processed sale into a customer relationship that compounds over time.
What the PosNow + Caramel Integration Makes Possible
PosNow's cloud architecture means your transaction data is available in real time, from any device, across all your locations. Caramel uses that same real-time data to build unified customer profiles, power a native loyalty engine, and run autonomous campaigns. Every PosNow transaction enriches a customer profile, triggers loyalty events, and feeds the AI agent that launches WhatsApp follow-ups, win-back sequences, and targeted promotions — making PosNow's modern infrastructure work for customer relationships as well as operations.
Import PosNow transaction data into unified Caramel customer profiles in real time
Accrue loyalty points and advance tier status from PosNow payment confirmations
Launch WhatsApp and SMS campaigns based on real customer visit and spending patterns
Run AI-driven win-back campaigns for customers who have stopped returning
Segment customers by visit frequency, spend level, and behavioural patterns from PosNow data
Build a first-party customer database your business owns — not dependent on any platform
Integration Features
Real-Time Transaction Sync to Customer Profiles
Every PosNow transaction syncs to a Caramel customer profile in real time — customer views update the moment PosNow records the bill, across all your locations and devices simultaneously.
Loyalty Engine Fed by PosNow Payments
Points accrue and loyalty tiers advance the moment PosNow records each payment. Customers earn automatically — no loyalty card to scan, no staff action required, no rewards missed during a busy service period.
WhatsApp Engagement After Every Transaction
Caramel's AI agent sends personalised WhatsApp messages after PosNow-recorded transactions — thank-you messages, loyalty updates, next-visit offers — at the moment satisfaction is highest and the message is most likely to drive a return.
Behavioural Customer Segmentation
Caramel creates dynamic segments from PosNow data — frequent buyers, high spenders, occasional visitors, lapsing regulars — and uses these to deploy campaigns that reach the right customers with the right message at the right time.
Autonomous Win-Back Sequences
When a regular PosNow customer's visit gap exceeds their personal baseline, Caramel's AI triggers a personalised win-back campaign — a loyalty incentive, a new menu invitation, or a seasonal offer — without any team member reviewing transaction reports.
Digital Wallet Loyalty Cards
Apple Wallet and Google Wallet loyalty cards from Caramel display points and tier status that update automatically with each PosNow transaction. Customers see their loyalty in their phone — no app to download, no account to remember.
How It Works Together
First Transaction to Loyalty Member in One Automated Flow
A new customer completes their first PosNow transaction. Caramel creates their profile, sends a WhatsApp welcome, enrolls them in your loyalty programme, and issues their digital wallet card. By their next visit, they are already earning points — and the relationship has moved from transactional to deliberate.
VIP Identification and Recognition Without Manual Reporting
Caramel analyses PosNow transaction history continuously and automatically identifies customers in the top spending bracket. They receive a personalised WhatsApp VIP recognition — exclusive access, personalised offers — without any team member reviewing sales data.
Win-Back Campaigns That Trigger Automatically
A customer who visited regularly via PosNow data has not appeared for five weeks. Caramel's AI detects the lapse and triggers a personalised win-back — WhatsApp first, SMS follow-up if there's no response — recovering customers before they permanently move to a competitor.
Seasonal and Occasion-Based Campaign Targeting
Caramel segments PosNow customers by visit history and sends targeted WhatsApp campaigns for seasonal events, new product launches, or special occasions — reaching customers whose transaction history suggests they are most likely to respond.
Post-Transaction Review Campaigns That Build Reputation
Caramel sends WhatsApp review invitations to PosNow customers 24–48 hours after their transaction — when recall is high and satisfaction is fresh. A steady flow of authentic reviews builds the reputation that drives new discovery.
Plain-Language Customer Intelligence
Ask Caramel 'Which customers haven't visited in 45 days but came in at least three times before that?' and receive an instant answer from your PosNow transaction data — without a report, a spreadsheet, or a data export.
Why Connect PosNow with Caramel
PosNow Transaction Data That Builds Customer Assets
Every transaction processed through PosNow contributes to a customer profile that gets more valuable with each visit — purchase history, spend patterns, loyalty status
Loyalty That Happens at the Point of Payment
Points accrue and tiers advance automatically when PosNow records the transaction — no staff action, no manual reconciliation, no rewards missed
95%+ Open Rates for Post-Transaction WhatsApp Messages
WhatsApp follow-ups after each PosNow transaction reach customers at the moment they are most engaged — producing return rates that passive POS data alone cannot achieve
Campaigns Driven by Real Customer Behaviour
Promotions target customers based on actual PosNow transaction patterns — not demographic assumptions or generic lists
Win-Back That Runs Without Team Intervention
Lapse detection and re-engagement sequences operate autonomously — recovering customers continuously without anyone reviewing transaction reports
A First-Party Customer Database That Compounds Over Time
Every customer captured from PosNow data becomes a reachable contact your business owns — building a strategic asset that increases in value year over year
Turn Every PosNow Transaction Into a Customer Relationship
Connect PosNow with Caramel and build the loyalty programme, WhatsApp campaigns, and customer intelligence that make your modern POS data work beyond the point of sale.
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