AI credits — included in every plan
Caramel's AI writes campaigns, journeys and forms for you. Every plan includes a monthly credit allowance; usage is metered by generation size.
How credits are consumed
| Generation size (tokens) | Credits | Example |
|---|---|---|
| 0 – 1,999 | 0.5 | Short message or subject line |
| 2,000 – 4,999 | 1 | Standard email or journey step |
| 5,000 – 9,999 | 2 | Multi-step campaign |
| 10,000+ | 3 | Complex multi-channel journey |
AI credits included by plan
| Plan | AI credits / month |
|---|---|
| Starter | 50 |
| Lite | 150 |
| Growth | 400 |
| Business | 1,000 |
| Enterprise | 3,000 |
Run out? Buy more credits in-app — the per-credit rate depends on your plan and is shown at checkout. Credits reset on the 1st of each month.
AI credits — questions
What can the AI do?
Generate campaigns, journeys and forms from a prompt, refine them iteratively, and localize across English, Spanish, French, German and Italian — then deploy in one click.
How are credits counted?
By generation size: a short message uses 0.5 credits, a complex multi-channel journey up to 3. Counters reset on the 1st of each month.
What if I run out?
Buy extra credits in-app at your plan's rate, or move to a higher tier for a larger monthly allowance.
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Join forward-thinking B2C businesses using intelligent automation to understand customers better, personalise experiences, and grow revenue predictably.
