WhatsApp & Telegram add ons
Add WhatsApp (€29/mo) and Telegram (€9/mo) to any plan — bundled on higher tiers. SMS is bring-your-own provider.
- Included1,000 conversations / month
- Overage€0.05 / extra conversation
- Bundled fromGrowth
Telegram
- IncludedUnlimited messages
- OverageNo overage
- Bundled fromBusiness
SMS — bring your own provider
Connect your own Twilio or SignalWire account. Caramel doesn't resell SMS; your provider bills you directly.
WhatsApp vs Telegram
| Feature | Telegram | |
|---|---|---|
| API cost | Per conversation (Meta) | Free |
| Included volume | 1,000 conversations / month | Unlimited |
| Overage | €0.05 / extra conversation | None |
| User reach | 2B+ | 900M+ |
| Template approval | Required by Meta | Not required |
| Best for | High-intent 1:1 & lead replies | High-volume broadcasts |
Messaging add-ons — questions
How is a WhatsApp conversation defined?
A conversation is a 24-hour messaging window — multiple messages within 24 hours count as one. WhatsApp uses Meta's conversation-based model and requires an approved Meta Business account.
What do I need to send on WhatsApp?
An approved Meta Business account, a verified number and pre-approved message templates. We guide you through setup. Telegram needs only a bot token.
Is Telegram really unlimited?
Yes — Telegram has no per-message API cost, so the €9/mo add-on covers unlimited messaging (subject to Telegram's rate limits).
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