Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
The Restaurant Meta Ads Playbook: From Boosted Post to Direct Booking (Without Paying TheFork)
Most restaurants running Meta ads are making the same mistake at the most critical moment. The ad is well-targeted. The creative is appealin
Your Lookalike Audience Is Only as Good as the Data You Feed It — Here's How to Fix the Seed
Meta's Lookalike Audiences are one of the most powerful targeting tools in paid social advertising. Give Meta a list of your customers, and
Why Gen Z Loves Digital Gift Cards: Understanding the $143 Billion Generation (Part 1)
Generation Z is rapidly becoming one of the most influential consumer groups in Europe, shaping not only their own spending but also househo
How to Build Meta Custom Audiences That Actually Improve Over Time (Using Your Own CRM Data)
A Meta Custom Audience built from website visitors in January 2025 is a snapshot of who visited your site at that time. As months pass, thos
Meta Lead Ads Have a 72-Hour Problem: Why Most Leads Go Cold Before Anyone Calls
Meta Lead Ads are one of the most efficient top-of-funnel tools available for B2C businesses. The form pre-fills with the user's name, email
iOS 14 Quietly Killed Meta Retargeting for Most Businesses — First-Party Data Is the Only Real Fix
In April 2021, Apple released iOS 14.5 with App Tracking Transparency (ATT) — a framework requiring apps to ask users for explicit permissio
You're Paying Meta to Retarget People Already in Your CRM — And You Don't Know It
When you set up a Meta retargeting campaign, you are typically targeting everyone who visited your website in the last 30, 60, or 90 days. T
The Rise of 'Experience Dining' Gift Cards — and How Restaurants Can Cash In
The restaurant industry is witnessing a seismic shift. Traditional gift cards that simply store monetary value are being replaced by "experi
97% of People Who Click Your Meta Ad Won't Buy on First Contact — Here's the Automated Sequence That Brings Them Back
The average B2C purchase requires between 5 and 7 meaningful interactions before a customer commits. A Meta ad — even a well-targeted, well-
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