Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
Geofencing for Retail: The SMS and Push Notification Playbook for Foot Traffic
Retail's existential challenge is foot traffic. Online alternatives make the physical store visit optional for most categories — customers h
HubSpot SMS: 5 Limitations That Make It Unusable Outside North America
SMS has some of the highest open rates in marketing — consistently above 90%, with most messages read within three minutes of receipt. For B
How to Use Geolocation to Trigger Real-Time WhatsApp Offers When Customers Are Nearby
A customer who is 200 metres from your store is the most valuable marketing audience you can reach. They are physically proximate, in motion
Building a Guest Profile: First-Party Data Capture from Booking to Checkout
The difference between a hotel that feels like it knows you and one that treats you like a room number is almost entirely a data problem. Th
Hotel F&B Cross-Sell: How to Drive Restaurant and Bar Revenue from Existing Guests
A hotel with 120 rooms at 75% occupancy has 90 guests in-house on any given night. The hotel's restaurant has 60 covers. In theory, the in-h
Post-Stay Re-engagement: Turning Hotel Guests into Loyal Return Visitors
The hospitality industry's guest retention paradox: hotels invest significantly in creating excellent in-stay experiences — staff training,
Reducing OTA Dependency: How Hotels Build Direct Booking Relationships via WhatsApp
Booking.com, Expedia, and similar OTAs provide discovery. They allow hotels to reach guests who would never have found them independently. F
The Westfield Strategy: How Free Toilets Build Customer Loyalty
I walked through Westfield Forum des Halles in Paris yesterday. Hours later, this email landed in my inbox: **"Thanks for your visit! Please
Customer Journeys That Build Loyalty: Transformation, Technology & Strategy - Part 4
Welcome to Part 3 of our series on customer journeys that build loyalty. In Part 1, we explored the platform dependency pro
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