WhatsApp That Builds Direct Relationships
WhatsApp is coming soon to Caramel, pending Meta Business approval. Once live, your autonomous AI agent will turn WhatsApp into a relationship channel - taking bookings, answering questions, sending personalized offers, and providing service, all from the unified customer profiles in the CRM you already have.
Unified Customer Data in Every Conversation
Once live, your AI agent will know each customer's history before they type a word. 'Hi Pierre! Looking for your usual corner table on Saturday?' will feel personal because it draws from complete customer profiles already unified in your CRM.
Autonomous Booking Management
Your AI agent will handle the entire booking flow: availability, preferences, confirmation, reminders. Direct bookings mean no platform fees - customers get better value, you keep more revenue.
Natural Language Insights
Once WhatsApp is live, you'll be able to ask 'How many bookings came from WhatsApp this week?' or 'What questions do customers ask most?' and get instant answers without digging through conversation logs.
Complete Customer Management on WhatsApp
Once live, your AI agent will handle it all through the world's most popular messaging app
Direct Bookings, No Commission
A complete booking flow via WhatsApp - no third-party platform, no commissions. 'Book for 4 on Friday?' will become a direct reservation in seconds.
Customer Service Excellence
Instant answers about products, store hours, and order status. Your AI agent will know the customer and personalize responses: 'Yes Marie, the size 8 you wanted is back in stock at your local store!'
Platform Customer Conversion
A customer who booked through a third-party platform messages asking about their reservation. Your AI agent will help - and invite them to book direct next time for a better rate.
VIP Relationship Building
Your AI agent will proactively reach out to top clients: 'Three new listings just matched your saved search - want a private viewing this week?' Personal service at scale.
Autonomous WhatsApp Workflows
Once live, your AI agent will handle conversations and drive direct bookings 24/7
Direct Reservation
Customer messages to book
"Hi Pierre! I can book your usual corner table for Saturday at 8pm. I've noted your preference for the Burgundy - shall I have it ready?"
Platform Conversion
Third-party platform inquiry
"Happy to help with your reservation! Next time, book directly through WhatsApp for a better rate - and we'll remember your preferences."
VIP Concierge
VIP sends message
"Welcome back! Chef's new tasting menu launches this Friday - would you like your usual private dining room? I can reserve it exclusively for you."
Instant Support
Customer question received
"Great question! Yes, we have that size in stock at your nearest store. Want me to hold it for pickup, or ship it to you?"
Ask Questions, Get Answers
Once WhatsApp is live, no dashboards needed - just ask your AI agent:
How many bookings come from WhatsApp?
What's my WhatsApp conversion rate?
Which customers message most often?
How many platform customers converted to direct?
What's my cost per WhatsApp booking vs third-party platforms?

"We're looking forward to using WhatsApp with Caramel. Once it's live, our AI agent will handle conversations and drive direct bookings around the clock - drawing on the same customer profiles we already use across email and push. That's real relief for our front-of-house team."
Raj Patel
Operations Manager, Spice Garden, London
Direct Bookings Without Commissions
Once live, WhatsApp becomes your direct booking channel. Your AI agent will handle the complete reservation flow - availability, preferences, confirmation - all without platform fees. Customers get the convenience; you keep the revenue.
Autonomous Conversation Management
Your AI agent will handle thousands of WhatsApp conversations simultaneously - instant answers to product questions, order changes, and account inquiries, all personalized with customer history. 24/7 service at scale.
Convert Platform Customers to Direct Bookings
When a customer who booked through a third-party platform messages about their reservation, your AI agent will help - then invite them to book direct next time for a better rate.
Stop Paying Commissions. Start Building Relationships.
Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.


