Tactill Records the Sale. Caramel Builds the Customer Relationship.
Tactill is a flexible POS solution used by French restaurants, cafés, and retail businesses. Caramel connects to Tactill's transaction data to build unified customer profiles, run loyalty programmes, and launch WhatsApp campaigns — turning every sale into the start of a customer relationship your business can own and nurture directly.
What the Tactill + Caramel Integration Makes Possible
Tactill processes sales efficiently across restaurants, bars, and retail environments. Every transaction holds data that goes underused without a CRM: who bought, what they spent, how often they return, and when they last visited. Caramel connects to Tactill to put this data to work. Transaction data flows into unified customer profiles, powers a native loyalty engine that rewards every purchase automatically, and feeds Caramel's AI agent — which launches WhatsApp follow-ups, win-back campaigns, and targeted promotions based on real customer behaviour. For businesses using Tactill as their point of sale, adding Caramel means every transaction contributes to a growing customer relationship rather than disappearing into a sales report.
Import Tactill transaction data automatically into unified Caramel customer profiles
Accrue loyalty points and advance tier status from Tactill payment confirmations
Launch WhatsApp and SMS campaigns based on real purchase behaviour and visit patterns
Run AI-driven win-back campaigns for customers who have stopped returning
Segment customers by spending level, purchase frequency, and product preferences from Tactill data
Build a first-party customer database your business owns — not dependent on any platform
Integration Features
Automatic Transaction Sync to Customer Profiles
Every Tactill transaction is matched to a Caramel customer profile and added to their purchase history automatically. New customer or returning regular, the profile enriches with each sale — building a picture of spending behaviour, visit frequency, and product preferences over time.
Loyalty Points Tied to Every Tactill Sale
Caramel's loyalty engine reads Tactill payment confirmations to accrue points and advance tier status in real time. Customers earn automatically with every purchase — no loyalty card to scan, no staff action required, no points missed because of a busy service moment.
WhatsApp and SMS Follow-Ups After Each Visit
After a customer's Tactill purchase, Caramel's AI agent sends a personalised WhatsApp — a thank-you, a loyalty points update, a next-visit offer, or a product recommendation based on what they bought. Engagement at the moment of peak satisfaction, via the channel most likely to be read.
Customer Segmentation From Real Purchase Data
Caramel segments your Tactill customers by total spend, purchase frequency, last visit date, and product category behaviour. These live segments power campaigns that reach the right customers with the right message — not a generic list blast based on assumptions.
Win-Back Campaigns for Lapsed Customers
When a Tactill customer who previously purchased regularly stops appearing, Caramel's AI detects the lapse relative to their personal purchasing baseline and triggers a targeted win-back campaign — a loyalty incentive, a seasonal promotion, or a personalised offer via WhatsApp — before the customer is permanently lost.
Digital Wallet Cards That Update With Every Tactill Purchase
Apple Wallet and Google Wallet loyalty cards issued through Caramel display balances and tier status that update automatically with each Tactill transaction. Customers see their loyalty in their phone wallet — no app to download, no account to log in to, always current.
How It Works Together
Build a Loyalty Programme From the First Tactill Transaction
A new customer completes their first Tactill purchase. Caramel creates their profile, sends a WhatsApp welcome after the transaction, enrolls them in your loyalty programme, and delivers their digital wallet card. The second purchase earns points they can already track — turning a transactional relationship into a deliberate loyalty one.
Identify and Reward Your Best Customers Automatically
Caramel analyses Tactill transaction history and automatically identifies customers in the top spending percentile. They receive a personalised WhatsApp from your business — a VIP tier recognition, an exclusive event invitation, or a priority service offer that reflects the relationship they have built with your brand.
Re-Engage Customers Who Have Gone Quiet
A customer who previously bought weekly has not appeared in Tactill data for five weeks. Caramel triggers a personalised win-back WhatsApp — a loyalty points bonus for a return visit, a new product introduction, or a seasonal promotion timed to their past purchasing patterns. Lapsed customers return at rates that passive POS data alone cannot produce.
Seasonal and Product-Based Campaign Targeting
Caramel segments Tactill customers by product category purchase history and sends targeted WhatsApp campaigns for relevant seasonal offers. Customers who bought a specific product line receive a relevant promotion; customers who have never tried a category receive an introduction offer. Precision that mass promotion cannot match.
Post-Purchase Review Campaigns That Build Social Proof
Caramel sends a WhatsApp review invitation to Tactill customers a day or two after their purchase — when satisfaction is high and the experience is still fresh. A consistent flow of authentic reviews builds the online reputation that drives new customer discovery without paid advertising.
Natural Language Questions About Your Tactill Customer Base
Ask Caramel 'Which customers have purchased more than three times this quarter but not in the last 30 days?' or 'What is the average spend of customers who have joined my loyalty programme?' and receive an instant answer — no data export, no spreadsheet, no manual calculation.
Why Connect Tactill with Caramel
Every Tactill Sale Builds a Customer Asset
Transaction data that currently lives in a POS report starts building a living customer database — profiles, spending history, loyalty status — that compounds in value with every sale
Loyalty That Happens Automatically With Every Purchase
Points accrue and tiers advance at the moment Tactill records the transaction — guests earn loyalty without staff action, customers are rewarded without manual reconciliation
WhatsApp Campaigns That Drive Real Return Visits
Post-purchase messages and win-back campaigns via WhatsApp reach customers at the right moment — producing return visits that a passive POS system and generic email marketing cannot generate
Targeted Campaigns From Real Purchase Behaviour
Promotions reach the customers most likely to respond — segmented by actual Tactill purchase behaviour, not demographics or assumptions about what customers might want
Digital Wallet Loyalty That Requires No App
Apple Wallet and Google Wallet cards mean customers carry their loyalty in their phone without downloading an app — reducing the friction that makes most loyalty programmes fail to build genuine engagement
A Customer Database That Belongs Entirely to Your Business
Every customer captured into Caramel from Tactill data is reachable directly via WhatsApp, SMS, and email — a strategic first-party asset your business owns, independent of any platform or aggregator
Turn Every Tactill Transaction Into a Customer Relationship
Connect Tactill with Caramel and build the loyalty programme, WhatsApp campaigns, and customer intelligence that make your POS data work as hard as your team.
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