Zenchef Manages Your Operations. Caramel Builds the Customer Relationship.
Zenchef is the restaurant management platform trusted by thousands of European restaurants for reservations, online ordering, and guest experience management. Caramel connects to Zenchef's data to build loyalty, launch multi-channel campaigns, and turn every guest interaction into a relationship that belongs to your restaurant.
What the Zenchef + Caramel Integration Makes Possible
Zenchef gives you a complete view of your restaurant's operations — reservations, online orders, guest notes, and review management in one platform. Caramel takes that operational data and turns it into a customer engagement engine. Every reservation and order in Zenchef represents a guest who has chosen your restaurant. Caramel imports these interactions, builds unified customer profiles with loyalty history and multi-channel consent, and runs autonomous campaigns — WhatsApp post-visit follow-ups, direct booking incentives, win-back sequences, and online ordering re-engagement — that extend the relationship beyond the last visit. For restaurants that already use Zenchef as their operational backbone, adding Caramel means the data you are already generating starts working for you autonomously.
Import reservation and online ordering data from Zenchef into unified Caramel customer profiles
Launch WhatsApp, SMS, and email campaigns based on visit history and order behaviour
Build loyalty programmes that reward both dine-in reservations and online orders
Run AI-driven win-back campaigns for guests who have lapsed from either booking channel
Drive more direct reservations through Zenchef by giving guests a reason to return — loyalty, personalisation, and exclusive access
Build a first-party customer database that belongs to your restaurant, not to any platform
Integration Features
Reservation and Order Data Sync
Caramel imports guest data from Zenchef continuously — reservation history, online orders, party sizes, special notes, and dining preferences. Both dine-in and delivery/collection behaviour feeds into the unified customer profile, giving you a complete view of every guest relationship.
Post-Visit and Post-Order WhatsApp Campaigns
Caramel's AI agent sends personalised WhatsApp messages after dine-in visits and online orders — a thank-you, a review invitation, a next-visit loyalty offer, or an online ordering reorder prompt. Open rates for WhatsApp messages exceed 95%, making it the most effective post-interaction channel available.
Unified Loyalty Across Dine-In and Online Ordering
Caramel's loyalty engine rewards guests for both Zenchef reservations and online orders — points accrue, tiers advance, and digital wallet cards update automatically whether a guest ate in or ordered delivery. A seamless loyalty experience across every way a guest chooses to engage with you.
Direct Booking Campaigns via WhatsApp and SMS
Caramel identifies guests who discover you via aggregators and runs targeted loyalty campaigns to encourage direct Zenchef bookings. Every booking shifted to direct reduces aggregator commission and increases the margin on that cover.
Guest Notes and Preference Campaigns
Zenchef's guest notes — allergies, seating preferences, special occasion records — flow into Caramel customer profiles. These preferences power personalised campaigns: a WhatsApp menu preview for a guest with specific dietary requirements, an anniversary dinner invitation for a couple who celebrated there before.
Online Ordering Re-Engagement Sequences
For guests who ordered online via Zenchef but haven't re-ordered or visited in a defined period, Caramel triggers re-engagement sequences — a WhatsApp reminder, a loyalty points bonus for the next order, or a seasonal menu introduction that brings them back to the app.
How It Works Together
Turn Every Zenchef Guest Into a Loyalty Member
A guest makes their first Zenchef reservation. Caramel imports the profile, sends a WhatsApp welcome after the visit, enrolls them in the loyalty programme, and issues a digital wallet card. Their next booking earns points. By the third visit, they are an engaged loyalty member who chose your restaurant deliberately — not because it appeared first in a discovery app.
Re-Engage Online Ordering Customers Who Have Gone Quiet
A guest ordered online twice via Zenchef three months ago and hasn't returned. Caramel's AI detects the lapse and sends a WhatsApp message — a new seasonal menu, a loyalty points incentive for their next order, or a first-time dine-in offer. Online ordering re-engagement campaigns recover 25–35% of lapsed customers.
Occasion-Based Campaigns From Guest Notes
Zenchef's guest notes include birthday and anniversary records. Caramel turns these into automated WhatsApp campaigns — a personalised birthday offer three weeks before the date, a private dining invitation for a couple's anniversary. Every special occasion in your Zenchef data becomes a personalised campaign that runs automatically.
Fill Off-Peak Periods With Loyal Guests
Caramel segments Zenchef guests by day-of-week booking patterns and identifies regulars who always visit at peak times. A targeted WhatsApp campaign with a loyalty bonus for a Tuesday reservation or a Wednesday lunch offer fills slow periods with guests who already know and trust your restaurant.
Build a First-Party Database Beyond Zenchef
Every Zenchef guest who opts into Caramel communications becomes a contact you own — reachable via WhatsApp, SMS, and email regardless of what happens to any platform, aggregator, or review site. The database grows with every interaction, and compounds into a strategic asset that belongs entirely to your restaurant.
Analytics That Answer Real Business Questions
Ask Caramel 'What's the average order value for guests who have made more than four Zenchef bookings?' or 'Which guests order online but have never dined in?' and get an instant answer. Natural language analytics turns Zenchef's operational data into business intelligence without building reports or exporting spreadsheets.
Why Connect Zenchef with Caramel
One Loyalty Programme Across Dine-In and Online Ordering
Points, tiers, and wallet cards work the same whether a guest makes a Zenchef reservation or places a delivery order — a seamless loyalty experience that rewards every type of engagement
WhatsApp Engagement at 95%+ Open Rates
Post-visit follow-ups, re-ordering nudges, and occasion campaigns sent via WhatsApp get seen — unlike email, which competes with an inbox full of promotional messages
Guest Notes Become Personalisation, Not Just Records
Dietary requirements, seating preferences, and occasion history in Zenchef power personalised campaigns in Caramel — making guests feel known in a way that keeps them loyal
AI That Runs Guest Engagement Autonomously
Win-back sequences, loyalty tier promotions, and occasion campaigns all run automatically — 24/7, without a team member manually checking Zenchef data or scheduling sends
Direct Booking Growth Without Increasing Marketing Spend
Loyalty campaigns that reward direct Zenchef bookings progressively shift cover acquisition away from commission-based channels, improving margin on every seat filled
A Customer Database That Compounds Over Time
Every Zenchef guest added to Caramel makes the database more valuable — more segments, more personalisation, more revenue per customer year over year
Make Your Zenchef Data Work for You Beyond the Reservation
Connect Zenchef with Caramel and build the loyalty programme, WhatsApp engagement, and direct booking strategy that turns every reservation and online order into a lasting customer relationship.
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