Grow your business.
Earn with Caramel.
Whether you refer clients, resell subscriptions, or build implementation practices — there is a Caramel partnership model built around your business.
Three ways to partner with Caramel
Pick the model that fits how you work. Each path has its own revenue structure, support level, and growth track.
Referral Partner
Share your referral link or introduce Caramel to your network. Earn a recurring commission on every subscription your contacts take out — with no ongoing obligation.
- 20% lifetime commission
- 30-day attribution window
- Real-time earnings dashboard
- Monthly payouts from €300
- No sales targets
Reseller Partner
Bundle Caramel subscriptions into your agency or consultancy offering. Earn a 30% margin on every subscription you sell, with volume bonuses as you grow.
- 30% margin on subscriptions
- Volume bonuses at Elite tier
- Co-branded sales materials
- Dedicated partner manager
- Priority technical support
- Deal registration & protection
Implementation Partner
Deploy, configure, and run Caramel for your clients. Keep 100% of your service fees while earning referral commissions on subscriptions sold through your practice.
- 100% margin on services
- 20% commission on subscriptions
- Protected client accounts
- Certification program access
- Partner directory listing
- Inbound leads at Elite tier
Grow your tier, grow your earnings
Every partner starts at Starter and advances automatically as referred revenue grows. No applications, no gating.
Starter
From day one
- Affiliate & referral dashboard
- Partner toolkit & sales assets
- Email support
- Caramel product training
Requirement: €0 minimum
Growth
Unlocked automatically
- Everything in Starter
- Dedicated partner manager
- Co-branded landing pages
- Priority email & chat support
- Quarterly business reviews
Requirement: €5,000 ARR referred
Elite
Top-tier benefits
- Everything in Growth
- Inbound leads from Caramel
- Partner directory listing
- Joint case study & PR feature
- Conference & event sponsorship
- Early access to new features
Requirement: €20,000 ARR referred
From application to first commission in days
A simple, four-step journey with no hidden steps.
Apply
Fill in the form below. We review every application within 24 hours and send credentials on approval.
Onboard
Receive your partner toolkit, training resources, and a unique referral tracking link sent directly to your inbox.
Refer & Earn
Introduce Caramel to businesses in your network. Every subscription earns you a recurring commission.
Level Up
Hit revenue milestones automatically, unlock Growth and Elite tiers, and receive inbound leads from Caramel.
A complete sales toolkit, ready from day one
Approved partners get immediate access to co-branded pitch decks, vertical demo scripts, battlecards, and a real-time earnings dashboard — so you close deals without building anything from scratch.
- Co-branded pitch decks & one-pagers in your language
- Vertical-specific demo scripts for 10+ industries
- Real-time earnings & referral tracking dashboard
Recurring revenue that compounds automatically
Every subscription you introduce earns a lifetime commission — not a one-time referral fee. As referred clients grow their plans, so does your monthly income. No sales targets. No limits.
- Commission paid monthly, automatically via bank or PayPal
- Earnings grow when clients upgrade their plan
- No caps, no minimums, no performance pressure
Built for Modern Businesses
One AI-powered CRM platform that adapts to your industry's unique needs
Retail & E-commerce
CPG & Consumer Goods
Services & Professional
Real Estate
Pharmaceutical & Healthcare
Gastronomy & Hospitality
Finance & Insurance
Everything you need to close deals
Approved partners get immediate access to a full sales and marketing toolkit.
Sales Enablement Kit
Pitch decks, one-pagers, and battlecards in your language — ready to send to prospects.
Industry Demo Scripts
Vertical-specific talking points covering restaurants, retail, pharma, real estate, and more.
Co-Branded Materials
Customisable templates with your logo alongside Caramel's for a professional joint presence.
Product Training
Self-paced video modules covering every Caramel feature — complete at your own speed.
Certification Badge
Display a Caramel Partner badge on your website and profiles after passing the product assessment.
Real-Time Dashboard
Track every click, referral, and commission in one place. Export reports at any time.
"Caramel gave me something I didn't expect: a product that sells itself. Every demo ends with the same question — how quickly can we get started?"
Sophie M.
CRM Consultant, Paris€18k
annual commission earned
11
clients referred in year one
30%
commission rate at Elite tier
Frequently asked questions
Apply to become a partner
Complete the form below. Our partnerships team reviews every application within 24 hours and will follow up with your access credentials.
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