Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
How Live Event Venues Build First-Party Attendee Data Without an App
A music venue that sells 200,000 tickets per year knows these things about its audience: name, email address, billing address, and which eve
How to Automate Event Upsells (Parking, Upgrades, Food Packages) via WhatsApp
The average event ticket buyer spends between 18% and 35% more than their face-value ticket on ancillary purchases — parking, food and bever
VIP Attendee Communication: The Concierge Messaging Playbook for Premium Events
A VIP ticket to a major event costs €300–€1,500 or more. The ticket holder has made a considered investment — not just in the event itself,
The Customer Journey Revolution: From Demographics to Individual Experiences - Part 1
Customer experience has reached a turning point. With endless dining options available everywhere—from gas stations serving sushi to deliver
The Post-Event Follow-Up Sequence That Turns One-Time Attendees into Season Ticket Holders
The most expensive moment in event marketing is immediately after the event ends. The organisers are exhausted. The venue is being dismantle
How Festivals Replace Email with Digital Wallet Passes for Ticketing and Loyalty
The festival ticket confirmation email is one of the most useless documents in event technology. It arrives in the ticket holder's inbox wee
Pre-Event WhatsApp Campaigns That Increase Show-Up Rates by 35%
A sold-out event is not a successful event if 30% of ticket holders do not show up. Empty seats at a concert, a conference, or a sports fixt
6 Things HubSpot Starter Doesn't Include — And Why It Matters
HubSpot's Starter plan is priced to look accessible — $15 to $20 per month per seat depending on the Hub. For a growing business that needs
Valentine's Day Campaign Implementation: Tools, Metrics & ROI (Part 3)
Welcome to Part 3 of our comprehensive Valentine's Day gift card guide. After exploring the 30-day campaign timeline in Part
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