Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
How to Market Digital Gift Cards to Gen Z: Proven Strategies & Implementation (Part 2)
Welcome to Part 2 of our comprehensive guide on Gen Z and digital gift cards. In Part 1, we explored who Gen Z really is, th
How to Automate the Inquiry-to-Enrollment Journey Without a Large Admissions Team
A typical university admissions team of 8–12 staff manages 15,000–25,000 enquiries per cycle. This is not a staffing problem that hiring sol
Student Enrollment CRM: Why Higher Ed Needs a B2C System, Not a B2B Sales Tool
A sales CRM is designed around the assumption that every deal involves a small number of named contacts, a defined decision timeline, a nego
SMS and WhatsApp for Open Day Follow-Up: Turning Campus Visitors into Enrolled Students
An open day is the highest-investment event in a university's admissions calendar. The institution spends months preparing — facilities, sta
The Hidden Truth About Unredeemed Restaurant Gift Cards: A $21 Billion Opportunity or Warning Sign?
Every year, Americans hold onto $21 billion in unredeemed gift cards, with restaurants capturing a significant portion of this "phantom reve
How Universities Increase Enrollment Conversion by 40% with Automated Nurture
A prospective student submits an enquiry form on a university website at 11pm on a Tuesday. They are considering three institutions. By the
How to Measure WhatsApp Campaign ROI: The Metrics That Actually Matter
The first metric every WhatsApp platform shows is the open rate. It is usually 85–94%, which looks impressive on a dashboard and tells you a
WhatsApp Chatbot vs. AI Agent: Why a Chatbot Is the Wrong Tool for B2C CRM
Most businesses that say they have "WhatsApp AI" have a chatbot. A chatbot is a decision-tree system that responds to inbound messages accor
WhatsApp for Loyalty Programs: Replace the App with a Conversation
The average branded loyalty app costs €80,000–€250,000 to develop, €30,000–€80,000 per year to maintain, and is downloaded by approximately
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