Blogs & News

Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.

Zero to Sold Out: How Sunrise Cafe Chain Ran a Limited-Edition Voucher Drop that Went Viral Zero to Sold Out: How Sunrise Cafe Chain Ran a Limited-Edition Voucher Drop that Went Viral

Zero to Sold Out: How Sunrise Cafe Chain Ran a Limited-Edition Voucher Drop that Went Viral

When Sarah Chen, Marketing Director at Sunrise Cafe, pitched a "limited-edition voucher drop" to her executive team, they thought she was cr

03 Mar, 2025
WhatsApp for Real Estate Agents: Automated Property Alerts That Close Faster WhatsApp for Real Estate Agents: Automated Property Alerts That Close Faster

WhatsApp for Real Estate Agents: Automated Property Alerts That Close Faster

A prospective buyer registers their search criteria with a real estate agent: 3-bedroom apartment, south-facing terrace, budget €550,000–€65

25 Feb, 2025
WhatsApp for Restaurants: How to Replace TheFork Confirmations with Direct Messaging WhatsApp for Restaurants: How to Replace TheFork Confirmations with Direct Messaging

WhatsApp for Restaurants: How to Replace TheFork Confirmations with Direct Messaging

Every reservation made through TheFork, Google Reserve, or a similar platform is a transaction where the restaurant provides the service and

18 Feb, 2025
How to Verify Your WhatsApp Business Account and Why It Matters for Open Rates How to Verify Your WhatsApp Business Account and Why It Matters for Open Rates

How to Verify Your WhatsApp Business Account and Why It Matters for Open Rates

When a customer receives a WhatsApp message from a business, two things determine whether they open it: recognition and trust. A message fro

11 Feb, 2025
How Harbor's Seafood Restaurant Turned a Holiday Gift Card Campaign into Year-Round Repeat Customers How Harbor's Seafood Restaurant Turned a Holiday Gift Card Campaign into Year-Round Repeat Customers

How Harbor's Seafood Restaurant Turned a Holiday Gift Card Campaign into Year-Round Repeat Customers

When Captain Mike Harrison took over Harbor's Seafood Restaurant on the Maine coast, he inherited a business with a serious problem: 73% of

05 Feb, 2025
WhatsApp Template Messages: What Gets Approved, What Gets Rejected, and How to Write Them WhatsApp Template Messages: What Gets Approved, What Gets Rejected, and How to Write Them

WhatsApp Template Messages: What Gets Approved, What Gets Rejected, and How to Write Them

Every business using the WhatsApp Business API eventually encounters the template approval system — either because a template was rejected a

04 Feb, 2025
GDPR and WhatsApp Marketing: What Opt-In Looks Like and What Gets You Blocked GDPR and WhatsApp Marketing: What Opt-In Looks Like and What Gets You Blocked

GDPR and WhatsApp Marketing: What Opt-In Looks Like and What Gets You Blocked

WhatsApp marketing without a GDPR-compliant opt-in is not just a regulatory risk — it is a channel risk. Meta actively enforces against non-

28 Jan, 2025
From One-Time Renters to Maximum Revenue: How AI Captures Ancillary Sales Before Tourists Arrive From One-Time Renters to Maximum Revenue: How AI Captures Ancillary Sales Before Tourists Arrive

From One-Time Renters to Maximum Revenue: How AI Captures Ancillary Sales Before Tourists Arrive

The $847 Per Rental Opportunity Hiding in Your Current Workflow Here's a stat that should alarm every car rental manager in a touristic

24 Jan, 2025
How AI-Powered Lead Nurturing Boosts Car Sales by 400% How AI-Powered Lead Nurturing Boosts Car Sales by 400%

How AI-Powered Lead Nurturing Boosts Car Sales by 400%

The 48-Hour Problem That's Costing You Millions Imagine this scenario: A potential customer submits a lead on your website at 2 PM on a

23 Jan, 2025
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