Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
Real Estate Lead Scoring: How AI Identifies Hot Leads vs Window Shoppers
Your real estate team receives 200 leads this month. Without a scoring system, your agents treat them equally—calling everyone, chasing appo
From One-Time Corporate Bookings to Lifelong Regulars: The Restaurant's Guide to Turning Business Clients Into Personal Customers
That corporate holiday party for 50 people just left your restaurant. They spent €4,500, tipped well, and the event planner praised everythi
The Privateaser Growth Opportunity: How to Turn Platform Bookings Into Lifetime Direct Relationships
Your restaurant just received a Privateaser booking for 30 people at €120 per person. That's €3,600 in revenue for a single event. But here'
The Hidden Cost of Fragmented Customer Data: Why Your Best Customers Are Invisible
The Problem: Maria books through TheFork for her anniversary dinner. Next month, she pays with Square POS for a business lunch. In Dece
The 24/7 Marketing Manager That Never Asks for a Raise: Inside Autonomous AI Agents
Monday, 3:47 AM: While you sleep, your AI marketing agent:Imports 47 new guests from TheFork's Sunday service Analyzes spending pa
The €200,000 Question: What Happens When TheFork Raises Commission Rates?
November 2015: TheFork charges €1.50 per reservation. March 2018: Rate increases to €2.00 per reservation. July 2020: Rate inc
Marketing Automation vs. AI Marketing Agents: Why Your 'Automated' Campaigns Still Need You
Restaurant owner: "I have marketing automation. It runs automatically." Reality check: You spent 3 hours last week uploading custom
Why Every Hour Your Chef Spends on Marketing Costs You Two Michelin Stars
Chef Philippe Dubois earned his second Michelin star in 2019. By 2022, he'd lost both. Not because his cooking declined. Not because servic
The Platform Reduction Playbook: 70% to 26% Dependency in 12 Months
Starting Point: 70% of your reservations come through TheFork. You're paying €12,000+ monthly in commissions. 12 Months Later: 26%
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