Caramel as a GPT App. One Connector for Email, SMS, WhatsApp, Forms, and CRM.

Install the Caramel GPT in ChatGPT and your team can query the customer database, draft a WhatsApp, send an SMS, launch an email, spin up a form, and grant a loyalty reward from a single conversation — covering what most teams stitch together from Twilio, Mailchimp, and Typeform with one bundle, one auth, and one bill.

What the Caramel GPT for ChatGPT Makes Possible

Caramel ships a verified GPT app inside ChatGPT so that anyone in your organisation with a ChatGPT account can attach their Caramel workspace and start working. Once authorised, the Caramel GPT reads unified customer profiles, loyalty status, segment performance, campaign metrics, and channel engagement data live from your Caramel workspace — and, with your confirmation, executes actions back into the platform: queue campaigns, update segments, grant loyalty rewards, generate reports. The result is a ChatGPT conversation that knows your customers as well as your CRM does. It removes the dashboard learning curve, eliminates the analyst bottleneck, and lets non-technical operators run sophisticated B2C operations conversationally. For lean teams, it is the difference between a CRM that requires daily expert operation and one that responds to plain English.

Official Caramel GPT in the ChatGPT GPT Store — install, authorise your workspace, ready to use

One GPT covers email, SMS, WhatsApp, push, wallet, forms, customer profiles, and loyalty — no Twilio, Mailchimp, or Typeform GPT plugins to chain together

Reads unified customer profiles, segments, loyalty data, and campaign performance from your Caramel workspace

Write actions (campaign sends, segment updates, loyalty grants) gated by explicit ChatGPT user approval

Available on ChatGPT Plus, Team, and Enterprise — works in any conversation, no developer integration

Inherits your Caramel role and consent permissions — ChatGPT sees only what the authorising user can access

Replaces the dashboard learning curve — and the four-vendor stack behind it — with one conversation

Integration Features

Customer Queries in Plain English

Ask the Caramel GPT 'How many Gold-tier members in Spain bought during last month's promotion?' and ChatGPT returns the live count from Caramel — with the option to convert the answer into a reusable segment, an export, or a campaign target with one confirmation.

Multi-Channel Campaign Drafting

The Caramel GPT drafts email, SMS, WhatsApp, and push copy with full segment context — language, purchase pattern, loyalty tier, recent channel engagement. Generate three variants in any language, then queue the winning version into Caramel for send approval.

Loyalty Programme Operations in ChatGPT

Issue a bonus point grant, propose a new tier rule, trigger a referral milestone, or model the impact of a tier change — the Caramel GPT executes loyalty actions through the same audit and approval flow as any operator working in the Caramel UI.

On-Demand Reporting and Briefings

Ask for revenue by channel last week, churn risk by tier, or WhatsApp performance versus last quarter — the Caramel GPT delivers the numbers inline, with deeper drill-downs available in your Caramel workspace at one click.

Approval-Required Write Actions

Read queries return instantly. Every write — send, segment change, loyalty adjustment — produces an approval card in ChatGPT that you must confirm. The GPT accelerates the work without removing the human checkpoint before any customer-facing action.

Workspace-Level Authorisation and Audit

Each user authorises the Caramel GPT against their own Caramel account — ChatGPT inherits that user's role and consent permissions. Every GPT-initiated action is recorded in Caramel's audit log alongside manual operator actions, with full attribution.

How It Works Together

The Junior Manager Who Doesn't Need a Power-User Course

A new regional marketing manager opens ChatGPT, attaches the Caramel GPT, and asks 'Show me my top 50 lapsed VIP customers in Milan and draft a WhatsApp win-back in Italian.' The Caramel GPT delivers both — no platform training, no analyst handoff, productive in their first hour.

Drafting and Queueing a Multi-Channel Sequence

A campaign manager asks the Caramel GPT to design a three-step sequence — WhatsApp, then email, then SMS — for first-time buyers who haven't returned in 30 days. The GPT drafts each step, segments the audience from Caramel, and queues the entire sequence for approval in a few minutes.

Executive Asking the Question Behind the Question

A founder opens ChatGPT and asks 'Why did email revenue drop last week?' The Caramel GPT pulls the campaign list, send volumes, open rates, and revenue attribution from Caramel — then identifies the underlying cause (a suppressed segment, a deliverability dip, a paused journey) and proposes the fix.

Loyalty Tier Modelling Before Committing the Change

A loyalty lead asks the Caramel GPT to model the financial impact of adding a Platinum tier above Gold at EUR 2,000 cumulative spend. The GPT reads spend distributions from Caramel, projects affected member counts, expected upgrade revenue, and reward cost — all before any rule change touches production.

Live Sales-Floor Lookups

A store manager opens the Caramel GPT on their phone and asks 'Is the customer I am about to call a VIP, and what was their last purchase?' ChatGPT returns the customer profile from Caramel in seconds — turning a CRM lookup into a 10-second conversational query during a live sales moment.

Compliance and Consent Audit on Request

A compliance officer asks the Caramel GPT to surface all consent changes for a customer over the last 12 months. The GPT delivers the full consent timeline from Caramel — a DSAR-ready trail produced inside a ChatGPT conversation, without a ticket or a developer query.

Why Connect ChatGPT (Caramel GPT App) with Caramel

Zero Onboarding Friction for New Operators

Anyone who can use ChatGPT can use Caramel — the Caramel GPT removes the dashboard learning curve and gets new team members productive on day one

From Idea to Queued Campaign in Minutes

Segment, draft, and queue a multi-channel campaign inside a ChatGPT conversation — Caramel applies your sending policies, consent rules, and brand voice automatically

Approval-Required Safety on Every Write

Read queries are instant; sends, segment changes, and loyalty grants require explicit ChatGPT user confirmation — speed without removing the human checkpoint

Role and Consent Inherited Per User

Each user authorises the GPT against their own Caramel account — ChatGPT sees only what that user is permitted to see, and respects per-channel consent on every send

First-Party GPT, No Middleware

Caramel maintains the Caramel GPT as an official integration in the ChatGPT GPT Store — no custom scripts, no third-party connectors, no plumbing for your team to maintain

Audit Parity With Manual Operations

Every GPT-initiated action is logged in Caramel with the authorising user's identity — full traceability, attribution, and the same compliance posture as any manual operator action

Install the Caramel GPT in ChatGPT

Bring your Caramel workspace into the assistant your team already uses every day. Install the Caramel GPT, authorise your workspace, and turn CRM operations into a conversation.

Talk to Our Team

Get Started Today

Connect ChatGPT (Caramel GPT App) with Caramel and start optimizing your operations today

Your Questions About Taking Back Control

Our AI agent works 24/7 without human intervention, automatically analyzing customer data, personalizing communications, and optimizing marketing campaigns. It reduces manual work by 90% while increasing customer engagement and revenue through intelligent automation.

Yes! Our AI agent seamlessly integrates with 50+ platforms including POS systems, CRM tools, e-commerce platforms, booking systems, and communication channels. We support industries from retail to healthcare to hospitality - your existing infrastructure becomes more intelligent.

Unlike traditional automation that follows rigid rules, our AI agent learns, adapts, and makes autonomous decisions. It predicts customer behavior, personalizes in real-time, and optimizes campaigns continuously - achieving 3-5x better results than rule-based systems.

Absolutely. Data security is paramount. The AI agent is fully GDPR, CCPA, and HIPAA compliant with enterprise-grade encryption. Your data remains your property, stored in secure, isolated environments. The AI processes data without storing sensitive information.

Our AI agent serves diverse B2C industries: Retail & E-commerce, CPG & Consumer Goods, Services & Professional, Pharmaceutical & Healthcare, Real Estate, Beauty & Wellness, and more. Each industry gets specialized AI training and industry-specific features.

Results begin within days. Setup takes 5 minutes, and the AI agent starts optimizing immediately. Most businesses see: 40% increase in repeat purchases within 30 days, 47% higher email open rates in week 1, and 2.5x customer lifetime value growth within 90 days.

Take Back Control

Stop Paying Commissions. Start Building Relationships.

Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.

Book Demo