Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
Customer Journeys That Build Loyalty: Start Simple, Scale Smart - Part 3
Welcome to Part 3 of our series on customer journeys that build loyalty. In Part 1, we explored how restaurants lose €422,4
Pre-Stay WhatsApp Upsell: How Hotels Increase Revenue Per Guest Before Check-In
Hotel revenue management has traditionally focused on optimising the room rate at the time of booking. The pre-stay window — the 5 days betw
Customer Journeys That Build Loyalty: Automated Marketing That Converts - Part 2
Welcome to Part 2 of our series on customer journeys that build loyalty. In Part 1, we explored how restaurants lose thousa
Customer Journeys That Build Loyalty: From €5,200 Monthly Losses to Profitable Direct Relationships - Part 1
Picture this: A bustling restaurant serving 4,000 covers monthly. Half their customers discover them through TheFork, attracted by 50% off p
How to Maximize Customer Lifetime Value with Multi-Channel E-commerce CRM
Customer lifetime value (CLV) is the total revenue a business can expect from a single customer account throughout the entire relationship.
Browse Abandonment vs. Cart Abandonment: Why Your Recovery Strategy Needs Both
Cart abandonment recovery is widely implemented. Browse abandonment recovery is widely ignored. This is a significant gap: for every shopper
The Hidden Cost of TheFork Reservations: Real Results & Action Plan - Part 2
Welcome to Part 2 of our series on the hidden costs of TheFork reservations. In Part 1, we explored how commission costs mu
The Hidden Cost of TheFork Reservations: Why Your €3+ Keeps Multiplying - Part 1
Every restaurant owner knows the drill: TheFork brings customers through the door, but at €3+ per person per reservation (€2.60 minimum + VA
HubSpot Email Automation: The Alternative That Costs Less — Part 2
In Part 1, we covered the five workflow capabilities that HubSpot reserves for its Professional tier — the $800/month vers
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