Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
The International Buyer Is Your Highest-Value Lead — and Your Hardest to Keep
There is a category of buyer who changes the economics of an entire business. In real estate, it is the international investor — the Gulf na
Cohort Analysis for B2C Marketers: Understanding Which Acquisition Channels Build Lasting Loyalty
Average retention rate is a misleading metric. It hides the reality that retention varies dramatically by acquisition source, cohort timing,
5 Ways to Win the Digital-First Car Buyer Before They Walk Into Your Showroom
The car purchase decision is almost entirely made online before a customer ever contacts a dealership. Research, comparison, configuration,
How Airlines Build Direct Passenger Relationships and Maximise Ancillary Revenue — Part 2
In [Part 1](/blog/Airlines Are Paying GDS Fees, OTA Commissions, and Losing Ancillary Revenue All at Once — Part 1/), we b
Airlines Are Paying GDS Fees, OTA Commissions, and Losing Ancillary Revenue All at Once — Part 1
A passenger searches for a flight on Skyscanner. They compare fares across six airlines. They click through to Expedia, complete the booking
How Car Rental Companies in Southern Europe Build Direct Bookings and Own Their Customers — Part 2
In [Part 1](/blog/Car Rental Companies in Greece, Italy, Spain and Portugal Are Giving Away 25% of Every Booking — Part 1/
Car Rental Companies in Greece, Italy, Spain and Portugal Are Giving Away 25% of Every Booking — Part 1
Every summer, millions of tourists land in Athens, Rome, Barcelona, Lisbon, Tirana, and the islands that surround them. They need a car. And
How Greek Real Estate Agencies Build Their Own Data Platform and Beat the Portals — Part 2
In [Part 1](/blog/Greek Real Estate Agencies Are Paying for Leads They Already Own — Part 1/), we established the core pro
Greek Real Estate Agencies Are Paying for Leads They Already Own — Part 1
Every month, thousands of Greek real estate agencies pay Spitogatos, plot.gr (powered by car.gr), and xe.gr to put their listings in front o
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