Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
Beyond Gmail: How Conversational AI Is Changing HCP Engagement Forever
Here's a number that will transform how you think about pharmaceutical communication: when AstraZeneca deployed a chatbot on AZMedical.com f
How L'Oréal's Scan-to-Join Strategy Captured 2 Million Beauty Customers
Here's a number that should wake up every beauty brand executive: L'Oréal captured 2 million customers through QR codes on product packaging
Why Traditional CRMs Fail Insurance Companies Managing High-Volume B2C Policies
The insurance industry's CRM technology stack has a structural problem. The platforms most widely deployed — Salesforce, Microsoft Dynamics,
Clinique's Connected Packaging Playbook: From Skin Quiz to Lifetime Customer
Here's a revolution happening in skincare: customers are now getting personalized beauty consultations from product packaging. Clinique disc
Case Study: How Garnier's Two-Player Serum Game Drove 40% Higher Engagement
Here's a number that will change how you think about beauty marketing: Garnier achieved 40% higher engagement by turning their skincare pack
How Coca-Cola's Under-Cap Codes Created a Global Loyalty Empire
Here's a number that will transform how you think about beverage marketing: Coca-Cola has turned 15 billion bottle caps into customer relati
Case Study: How Mastercard Turns Transaction Data into Multi-Billion Dollar CPG Insights
Here's a number that will transform how you think about data: Mastercard built a multi-billion dollar business by helping CPG companies unde
First-Party Data Goldmine: How CPG Brands Build Customer Relationships Without D2C
Here's a statistic that keeps CPG executives up at night: the average CPG brand has zero direct relationships with 95% of their customers. T
Salesforce Financial Services Cloud vs. a B2C-Native AI Agent: Which Fits Retail Banking?
Salesforce Financial Services Cloud is one of the most widely deployed CRM platforms in financial services. It is a strong tool for what it
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