Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
Omnichannel Real Estate Marketing: Connecting SMS, Email, and WhatsApp
An omnichannel approach means knowing exactly which channel to use for which message. Email is for the weekly market newsletter; SMS is for
Geolocation Marketing for Retail: Drive-by and Mall Notifications
Driving foot traffic into brick-and-mortar stores is a constant battle for retail marketers. Traditional out-of-home advertising is expensiv
Abandoned Cart Recovery: Why WhatsApp Beats Email
Cart abandonment is a multi-billion dollar problem for retailers. While automated email reminders have been the standard solution for years,
From Mass Email to Intelligent Segmentation: 760% Revenue Increase
The era of the 'batch-and-blast' newsletter is over. Consumers are numb to generic promotions, resulting in plummeting open rates and rising
The Death of Paper Loyalty Cards: Wallet Pass Adoption
The physical wallet is shrinking, and the paper loyalty card is the first casualty. Customers refuse to carry bulky cards, meaning they ofte
Retail Customer Data Platform: Single View of Every Shopper
Retail data is notoriously fragmented. A customer might buy online with one email, purchase in-store using a credit card, and interact with
iOS 14 Quietly Killed Meta Retargeting for Most Businesses — First-Party Data Is the Only Real Fix
In April 2021, Apple released iOS 14.5 with App Tracking Transparency (ATT) — a framework requiring apps to ask users for explicit permissio
HCP Engagement: Why 98% Open Rates Beat 5% Email Rates
Healthcare professionals (HCPs) are among the most time-poor audiences in the world. For decades, pharma marketing relied heavily on email b
Multi-Channel Physician Communication: Email, WhatsApp, and Telegram
Physicians have moved their professional communications to secure messaging apps, but many pharma brands are stuck in the inbox. Adopting a
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