Blogs & News

Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.

B2B Corporate Training: Automating the HR Sales Funnel B2B Corporate Training: Automating the HR Sales Funnel

B2B Corporate Training: Automating the HR Sales Funnel

Selling corporate training programs is a complex, high-stakes B2B sales process. A firm offering executive leadership coaching or enterprise

20 May, 2024
EdTech Activation: Using First-Party Data to Drive Course Completion EdTech Activation: Using First-Party Data to Drive Course Completion

EdTech Activation: Using First-Party Data to Drive Course Completion

In the EdTech and online course industry, acquiring a new user is only a fraction of the battle. The true metric of success—and the primary

15 May, 2024
5 Ways Cosmetics Brands Launch in a New Export Market Without a Local Team 5 Ways Cosmetics Brands Launch in a New Export Market Without a Local Team

5 Ways Cosmetics Brands Launch in a New Export Market Without a Local Team

The cosmetics and skincare export opportunity is genuinely global — and genuinely fragmented. A French dermo-cosmetics brand can sell in the

14 May, 2024
Language Schools & Lead Gen: Converting Trial Lessons into Annual Enrollments Language Schools & Lead Gen: Converting Trial Lessons into Annual Enrollments

Language Schools & Lead Gen: Converting Trial Lessons into Annual Enrollments

For B2C language schools, the "Free Trial Lesson" is the undisputed engine of lead generation. Whether a prospect is looking to learn conver

10 May, 2024
7 Ways Pharma Exporters Build HCP Relationships Across Borders 7 Ways Pharma Exporters Build HCP Relationships Across Borders

7 Ways Pharma Exporters Build HCP Relationships Across Borders

Pharmaceutical export success is built on trust with healthcare professionals — specialists, GPs, pharmacists, and hospital procurement team

07 May, 2024
The Student Journey: Omnichannel Nurturing for Higher Education The Student Journey: Omnichannel Nurturing for Higher Education

The Student Journey: Omnichannel Nurturing for Higher Education

The decision to attend a university is rarely made overnight. For higher education institutions, the recruitment cycle often spans two to th

05 May, 2024
Filling the Cohort: How Coding Bootcamps Use CRM to Automate Admissions Filling the Cohort: How Coding Bootcamps Use CRM to Automate Admissions

Filling the Cohort: How Coding Bootcamps Use CRM to Automate Admissions

The business model of a coding bootcamp relies entirely on consistently filling cohorts with highly motivated students. However, the top of

01 May, 2024
Automating the Annual Review: CRM Strategies for Financial Advisors Automating the Annual Review: CRM Strategies for Financial Advisors

Automating the Annual Review: CRM Strategies for Financial Advisors

For independent financial advisors (IFAs) and wealth managers, the "Annual Review" is a sacred obligation. It is a critical touchpoint for a

30 Apr, 2024
From QR Codes to Loyalty Points: The Future of Restaurant Customer Engagement From QR Codes to Loyalty Points: The Future of Restaurant Customer Engagement

From QR Codes to Loyalty Points: The Future of Restaurant Customer Engagement

The restaurant industry is experiencing a technological revolution. What started as pandemic-driven necessity has evolved into a new era of

30 Apr, 2024
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