Blogs & News
Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.
The Economics of Michelin Discounting: Why 50% Off Means 100% Loss
A Michelin-starred restaurant in Paris offered 40% off on TheFork. Tables filled instantly. The chef celebrated—until the accountant ran the
"But Empty Chairs Cost More!" and Other Myths Restaurants Tell Themselves About Discounting
Every restaurant owner who discounts on TheFork, OpenTable, or similar platforms has a well-rehearsed justification. You've probably said it
Why Michelin-Star Restaurants Offering Discounts Is a Slow-Motion Brand Suicide
A one-Michelin-star restaurant in Paris recently offered 40% off on TheFork. The tables filled. The revenue came in. The chef celebrated...
Your Instagram Following Isn't Yours—It's Rented Real Estate You'll Never Own
Your restaurant has 15,000 Instagram followers. You post daily. You invest in professional photography. You even pay for boosted posts. Yet
You Don't Own Your Fork Customers—You're Just Renting Them
There's a fundamental truth about TheFork that most restaurant owners don't realize until it's too late: **every customer who books through
Digital Wallet Passes for Loyalty: Real-Time Updates Without an App
The plastic loyalty card has three problems: it gets lost, it provides no real-time information (the customer has no idea of their current p
How to Replace Paper Coupons with Digital Wallet Passes (and Why Conversion Is 4× Higher)
The paper coupon — delivered via leaflet, newspaper insert, or printed receipt — has a redemption rate of 1–3%. The customer picks it up, in
Digital Wallet Marketing: The Complete Guide to Apple Wallet and Google Wallet for B2C Brands
A digital wallet pass is one of the most underused tools in B2C marketing. It sits on a customer's phone home screen — visible every time th
Location-Based CRM: How to Build Customer Segments by Geography and Behaviour
Most geographic segmentation in CRM starts and ends with postcode. Customers in postcode SW1 receive one message; customers in postcode SE1
Stop Paying Commissions. Start Building Relationships.
Join forward-thinking businesses reclaiming their customer data from third-party platforms. Build direct connections, increase loyalty, and keep 100% of your revenue.
