TheFork Brings Guests. Caramel Turns Them Into Customers You Own.
TheFork is one of Europe's most powerful restaurant discovery and booking platforms. Caramel connects to TheFork to capture guest data, build loyalty, and launch multi-channel campaigns that drive guests back — directly, without going through the platform again.
What the TheFork + Caramel Integration Makes Possible
Every TheFork reservation contains valuable information: who the guest is, when they book, how often they return, what occasions they celebrate, and how they engage with your venue. Without a CRM, this data lives inside TheFork — useful for filling tonight's tables but not for building long-term customer relationships you own. Caramel connects to TheFork to import this data into unified customer profiles, enrich them with loyalty, purchase history, and multi-channel consent records, and then run autonomous campaigns — WhatsApp post-visit follow-ups, birthday offers, direct booking incentives, win-back sequences — that turn platform-acquired guests into owned customers. The goal is not to leave TheFork. It is to make every TheFork guest valuable beyond the reservation they just made.
Import TheFork guest data automatically into unified Caramel customer profiles
Launch WhatsApp, SMS, and email campaigns based on reservation behaviour and visit history
Build loyalty programmes that reward guests for direct bookings, reducing platform commission spend
Run AI-driven win-back campaigns for guests who haven't returned in 30, 60, or 90 days
Track customer lifetime value across TheFork guests and owned direct bookings
Capture post-visit consent to build a first-party database your restaurant owns entirely
Integration Features
Automatic Guest Data Sync
Caramel imports guest profiles from TheFork continuously — names, contact details, visit history, party size, special occasion notes, and review data. Every reservation enriches the unified customer profile without manual data entry or CSV exports.
Post-Visit WhatsApp and SMS Follow-Ups
Hours after a TheFork visit, Caramel's AI agent sends a personalised follow-up — thank you message, review request, or next visit incentive — via the channel most likely to get a response. For European guests, that is usually WhatsApp, with open rates exceeding 95%.
Direct Booking Incentive Campaigns
Caramel identifies guests who consistently book via TheFork and runs campaigns offering loyalty points, a complimentary course, or a priority table for direct bookings. Every guest converted to direct is a commission fee that stays with your restaurant.
Loyalty Programme Tied to Visit History
Caramel's native loyalty engine uses TheFork visit history to immediately place guests in the right tier — so a guest who has visited six times is not treated as a new signup. Points, tier badges, and Apple/Google Wallet digital cards go live from day one of the integration.
Occasion-Based Campaigns
TheFork records birthdays, anniversaries, and special occasion notes. Caramel turns these into automated WhatsApp or SMS campaigns — a personalised birthday offer, an anniversary menu invitation — sent at the right moment, automatically.
Win-Back Sequences for Lapsed Guests
Caramel's AI agent monitors visit frequency and identifies when a previously regular TheFork guest hasn't returned. It automatically launches a personalised win-back sequence — progressively more compelling offers across WhatsApp, SMS, and email — timed to bring them back before they permanently choose a competitor.
How It Works Together
Turn Platform Guests Into Direct Customers
A guest books via TheFork for the first time. Caramel imports their profile, sends a WhatsApp thank-you after the visit, adds them to your loyalty programme, and follows up with a direct booking offer within two weeks. By their third visit, they're booking directly — no commission involved.
Reactivate Guests Who Stopped Coming Back
A guest who visited regularly via TheFork hasn't returned in 60 days. Caramel's AI detects the lapse, sends a personalised SMS with a loyalty points bonus, follows up via WhatsApp a week later if there's no response, and converts 30–40% of lapsed guests back within a quarter.
Fill Slow Nights With Targeted Campaigns
Caramel identifies TheFork guests who typically book on weekends and sends a mid-week WhatsApp offer — a set menu, a tasting experience, or a loyalty bonus for a Tuesday reservation. Slow nights get filled with guests who already trust the venue.
Birthday and Anniversary Campaigns That Feel Personal
TheFork's occasion data flows into Caramel automatically. A guest whose birthday is in three weeks receives a personalised WhatsApp from your venue — a complimentary dessert, a priority table, or a special evening menu invitation — without any manual configuration.
Build a First-Party Database You Own Entirely
Every TheFork guest contacted via Caramel who opts into direct communications becomes a first-party contact — someone you can reach independently of TheFork's platform, regardless of what happens to your listing, your rating, or their algorithm. The database compounds with every visit.
Natural Language Analytics Across TheFork and Direct Guests
Ask Caramel 'How many TheFork guests have converted to direct bookings this quarter?' or 'What's the average lifetime value of a guest acquired via TheFork vs. walk-in?' and get an instant answer — without building a report or exporting data.
Why Connect TheFork with Caramel
Own the Guest Relationship, Not Just the Reservation
Every TheFork guest becomes a contact in your Caramel database — reachable directly via WhatsApp, SMS, or email, regardless of platform dynamics
Reduce Commission Spend Over Time
Converting TheFork guests to direct bookings through loyalty and targeted campaigns progressively reduces the percentage of revenue that flows through platform commissions
WhatsApp Follow-Ups That Actually Get Read
Post-visit engagement via WhatsApp achieves 95%+ open rates — compared to 20% for email and the silence of hoping a guest returns on their own
Loyalty That Rewards What You Want More Of
Point your loyalty programme at direct bookings, referrals, and off-peak visits — not just at guests who return via TheFork. The AI agent incentivises the behaviours that increase margin.
AI That Runs Guest Engagement Without a Marketing Team
Win-back campaigns, birthday messages, direct booking nudges — the Caramel AI agent runs all of this autonomously, 24/7, without a team member manually scheduling sends
One Platform for Every Guest, From Every Source
TheFork guests, walk-ins, direct bookings, and online order customers all live in the same Caramel profile — giving you a complete view of every customer relationship in one place
Make Every TheFork Guest a Customer You Own
Connect TheFork with Caramel and start building the direct customer relationships, loyalty programme, and WhatsApp engagement that keep guests coming back — on your terms, not the platform's.
Talk to Our TeamGet Started Today
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