Wavy Manages Your Appointments. Caramel Builds the Client Relationship Between Them.
Wavy by Treatwell is a leading booking and management platform for salons, spas, and wellness businesses. Caramel connects to Wavy's appointment data to build loyalty programmes, launch WhatsApp rebooking campaigns, and turn every client interaction into a relationship that drives consistent, predictable return visits.
What the Wavy + Caramel Integration Makes Possible
Wavy gives you a complete operational view of your salon or spa — bookings, client history, staff scheduling, and payment records in one platform. Caramel takes that client data and turns it into a retention engine. Every appointment in Wavy represents a client who chose you. Caramel imports these interactions, builds unified client profiles with service history, visit frequency, and multi-channel consent records, and runs autonomous campaigns — WhatsApp rebooking reminders, loyalty tier progression, lapsed client win-backs, and seasonal service promotions — that ensure clients return before they drift to a competitor. For beauty and wellness businesses where client retention is the difference between a thriving book and an empty appointment schedule, Caramel makes the work of keeping clients automatic.
Import client booking history from Wavy into unified Caramel customer profiles
Launch WhatsApp and SMS rebooking campaigns timed to each client's natural return interval
Build loyalty programmes that reward visit frequency, referrals, and service exploration
Run AI-driven lapsed client win-back sequences before clients disappear permanently
Promote new services, seasonal treatments, and promotional packages to segmented client groups
Build a first-party client database your business owns — not dependent on any booking platform
Integration Features
Automatic Client Data Sync from Wavy
Caramel imports client profiles from Wavy continuously — names, contact details, appointment history, services received, spending levels, and preferred therapists or stylists. Every booking enriches the unified client profile without manual data management or CSV exports.
WhatsApp Rebooking Reminders Timed to Each Client
Caramel's AI agent analyses each client's natural rebooking interval — a colour client who returns every six weeks, a regular facial client who comes monthly — and sends a personalised WhatsApp rebooking prompt at exactly the right moment. Automatic, personalised, and far more effective than a generic reminder email.
Native Loyalty Programme for Wellness Clients
Points for every appointment, tier rewards at milestones, digital wallet cards (Apple Wallet, Google Wallet) that clients carry in their phone — all native Caramel features that work alongside Wavy's booking system. Loyalty that feels personal without requiring a separate loyalty platform or manual management.
Lapsed Client Win-Back Sequences
When a regular Wavy client misses their expected return window, Caramel's AI agent detects the lapse and triggers a personalised win-back sequence — a WhatsApp message, a loyalty points incentive, or a seasonal offer timed to bring them back before a competitor fills the gap.
New Service and Seasonal Promotion Campaigns
Caramel segments Wavy clients by service history — clients who have never tried a facial, clients who always book hair but not colour, clients who purchase treatments only in summer — and sends targeted WhatsApp campaigns promoting services and seasonal packages most relevant to each group.
Birthday and Milestone Campaigns
Client birthdays and loyalty milestones trigger personalised WhatsApp campaigns — a birthday treatment offer, a complimentary upgrade for reaching a loyalty tier, or a special package for a client anniversary. These moments of recognition build the emotional connection that keeps clients loyal.
How It Works Together
Reduce the Gap Between Appointments for Every Client
A colour client at your salon typically returns every eight weeks. At week six, Caramel sends a personalised WhatsApp — 'Your colour refresh is coming up. Book now and earn double loyalty points this month.' The average rebooking interval shortens, the appointment book fills earlier, and the revenue per client year increases.
Win Back Lapsed Clients Before They Are Lost
A regular spa client who visited monthly hasn't booked in 10 weeks. Caramel's AI detects the lapse, sends a WhatsApp with a loyalty points incentive, follows up with a seasonal treatment promotion if there's no response, and recovers a significant proportion of lapsed clients who would otherwise quietly disappear.
Introduce Regular Clients to New Services
A client who has had hair appointments for two years but never booked a treatment receives a targeted WhatsApp campaign introducing your seasonal wellness menu — with a loyalty discount for first-time service exploration. Cross-selling to existing clients is more profitable than acquiring new ones.
Birthday Campaigns That Drive Visits at the Right Moment
A client's birthday is three weeks away. Caramel sends a personalised WhatsApp from your salon — a complimentary scalp massage with their next appointment, a birthday treatment package, or a loyalty points bonus for a visit in the birthday month. The campaign runs automatically for every client, every year.
Build a First-Party Client Database Beyond the Booking Platform
Every Wavy client who opts into Caramel communications becomes a direct contact — reachable via WhatsApp, SMS, and email regardless of what happens to any booking aggregator, marketplace, or platform. The client database compounds with every appointment and becomes a strategic asset your business owns entirely.
Analytics That Answer Real Business Questions
Ask Caramel 'Which clients haven't rebooked in 60 days?' or 'What's the average annual spend of clients who have joined our loyalty programme?' and get an instant answer. Natural language analytics turns Wavy's operational data into business intelligence without spreadsheets or reporting tools.
Why Connect Wavy by Treatwell with Caramel
Rebooking Campaigns That Run Automatically for Every Client
WhatsApp reminders timed to each client's natural return interval — sent automatically, personalised to their service history, without a staff member manually calling or texting
Loyalty That Keeps Clients Engaged Between Appointments
Native points, tiers, and digital wallet cards give clients a reason to return to you specifically — not just to whoever has availability when they next want a treatment
Lapsed Client Recovery Before Competitors Take Over
AI-driven win-back sequences detect and act on client absence before it becomes permanent — recovering clients that a passive booking system would simply lose
Cross-Sell to Existing Clients Without Heavy Lifting
Segmented WhatsApp campaigns promote relevant services to each client group — increasing revenue per client without increasing marketing spend or adding headcount
Birthday and Milestone Moments That Create Emotional Loyalty
Personalised recognition at birthdays and loyalty milestones builds the kind of client relationship that makes switching salons feel like a loss — not just an inconvenience
A Client Database That Grows in Value Every Year
Every appointment added to Caramel makes the database more valuable — more service history, more personalisation signals, more revenue per client over time
Make Every Wavy Appointment the Foundation of a Lasting Client Relationship
Connect Wavy by Treatwell with Caramel and build the loyalty programme, WhatsApp rebooking campaigns, and win-back sequences that keep your appointment book full — automatically.
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