Blogs & News

Discover insights, tips, and best practices for running successful gift card programs. Stay updated with the latest trends in customer loyalty and engagement.

Multi-Channel Physician Communication: Email, WhatsApp, and Telegram Multi-Channel Physician Communication: Email, WhatsApp, and Telegram

Multi-Channel Physician Communication: Email, WhatsApp, and Telegram

What if you could reach every healthcare professional through their preferred communication channel, delivering the right message at the rig

17 Dec, 2024
Building Physician Loyalty Without Apps Building Physician Loyalty Without Apps

Building Physician Loyalty Without Apps

Here's a statistic that should transform pharmaceutical mobile strategy: 80% of branded healthcare apps are deleted within 90 days, while wa

17 Dec, 2024
Case Study: How UCB Built a Global Content Engine in 6 Months Case Study: How UCB Built a Global Content Engine in 6 Months

Case Study: How UCB Built a Global Content Engine in 6 Months

Here's a challenge that would make most pharmaceutical companies pause: build and deploy a global content engine across 45 countries in 6 mo

17 Dec, 2024
Why Your Medical Information Team Is Your Untapped Marketing Goldmine Why Your Medical Information Team Is Your Untapped Marketing Goldmine

Why Your Medical Information Team Is Your Untapped Marketing Goldmine

Here's a perspective shift that could transform your pharmaceutical business: your medical information team isn't a cost center—it's your mo

17 Dec, 2024
HCP Engagement: Why 98% Open Rates Beat 5% Email Rates Every Time HCP Engagement: Why 98% Open Rates Beat 5% Email Rates Every Time

HCP Engagement: Why 98% Open Rates Beat 5% Email Rates Every Time

Here's a shocking statistic that changes everything about pharmaceutical marketing: your email campaigns to healthcare professionals are bei

16 Dec, 2024
From Empty Mondays to Packed Tables: How Tony's Pizzeria Used Digital Coupons to Fill Off-Peak Hours From Empty Mondays to Packed Tables: How Tony's Pizzeria Used Digital Coupons to Fill Off-Peak Hours

From Empty Mondays to Packed Tables: How Tony's Pizzeria Used Digital Coupons to Fill Off-Peak Hours

When Tony Marcelli bought his family's struggling pizzeria in Little Italy, Baltimore, he inherited a 40-year legacy—and a brutal Monday pro

15 Dec, 2024
Medical Affairs Transformation: From Reactive to Proactive Omnichannel Medical Affairs Transformation: From Reactive to Proactive Omnichannel

Medical Affairs Transformation: From Reactive to Proactive Omnichannel

Here's a reality that keeps medical affairs leaders up at night: 80% of healthcare professionals say content from pharma is irrelevant to th

15 Dec, 2024
The HCP Portal Playbook: Building Frictionless 24/7 Access The HCP Portal Playbook: Building Frictionless 24/7 Access

The HCP Portal Playbook: Building Frictionless 24/7 Access

Here's a statistic that should wake up every pharmaceutical executive: 56% fewer physicians are accessible to sales representatives today co

14 Dec, 2024
Modular Content Revolution: Pharma's Answer to Personalization at Scale Modular Content Revolution: Pharma's Answer to Personalization at Scale

Modular Content Revolution: Pharma's Answer to Personalization at Scale

Here's a challenge that keeps pharmaceutical marketers up at night: how do you deliver personalized content to thousands of healthcare profe

13 Dec, 2024
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