Zelty Manages Your Orders. Caramel Builds the Relationship Across All of Them.
Zelty combines POS, online ordering, and click & collect in one platform. Caramel connects to all of Zelty's transaction data — dine-in and digital — to build unified customer profiles, run loyalty programmes, and launch campaigns that follow guests across every way they choose to engage with your restaurant.
What the Zelty + Caramel Integration Makes Possible
Zelty's strength is unified restaurant management: POS transactions, online orders, click & collect, and delivery in one system. Caramel adds a second layer to this unification — turning the data those channels generate into a customer engagement engine. A guest who dines in on Friday and orders online on Tuesday is the same person with the same relationship to your brand. Caramel connects Zelty's cross-channel data into a single customer profile, tracks their loyalty across both channels, and runs campaigns that treat them as a known guest regardless of how they ordered. The result is a loyalty programme and engagement strategy that is as multi-channel as Zelty's ordering capabilities.
Import Zelty transaction data — dine-in and online — into unified Caramel customer profiles
Track loyalty points and tier progression across POS and click & collect orders
Launch WhatsApp campaigns based on real cross-channel guest behaviour
Run AI-driven win-back sequences when guests stop ordering — via any channel
Promote online ordering to dine-in guests and vice versa using cross-channel behavioural data
Build a first-party customer database from both in-restaurant and digital interactions
Integration Features
Unified Cross-Channel Profile Building
Zelty's dine-in transactions, click & collect orders, and online sales all flow into a single Caramel customer profile. A guest who switches between dining in and ordering online is recognised as the same person — their loyalty, preferences, and history unified regardless of channel.
Loyalty Across POS and Online Orders
Points accrue and tiers advance whether a guest pays at the Zelty terminal or completes a click & collect order. The loyalty programme is as omni-channel as Zelty's ordering system — rewarding every type of engagement with your restaurant equally.
Post-Order WhatsApp and SMS Follow-Ups
After a dine-in visit or online order via Zelty, Caramel's AI agent sends a personalised WhatsApp — a thank-you, a re-order incentive for online customers, or a next-visit loyalty offer for dine-in guests. The right message for the right channel interaction, automatically.
Cross-Channel Promotion Campaigns
Caramel identifies dine-in guests who have never ordered online via Zelty and sends targeted WhatsApp campaigns promoting click & collect. Online-only customers receive invitations to dine in. Cross-channel engagement increases revenue per customer without requiring new customer acquisition.
AI Win-Back for Lapsed Dine-In and Online Customers
When a regular Zelty dine-in guest or frequent online customer goes quiet, Caramel's AI detects the lapse across both channels and triggers a personalised win-back campaign — loyalty points incentive, a seasonal special, or a click & collect offer timed to their previous ordering patterns.
Digital Wallet Cards for Dine-In and Online Loyalty Members
Apple Wallet and Google Wallet cards issued through Caramel display loyalty balances that update with every Zelty transaction — in-restaurant and online. Guests carry their loyalty card in their phone, always current, always visible.
How It Works Together
Recognise the Same Guest Across Dine-In and Click & Collect
A guest who dines in via Tiller on weekends and uses Zelty's click & collect on weekdays is the same person. Caramel unifies both behaviours into one profile — they earn loyalty points from every interaction, receive campaigns that acknowledge their full engagement with your brand, and feel genuinely known by a restaurant that sees them across channels.
Convert Click & Collect Customers Into Dine-In Regulars
Zelty online ordering customers who have never dined in receive a targeted WhatsApp invitation — a first dine-in experience offer, a table priority for loyal online customers, or a weekend special menu that is not available for delivery. Cross-channel conversion increases the relationship's value without increasing acquisition cost.
Re-Engage Customers Who Stopped Ordering Online
A Zelty click & collect customer who ordered weekly hasn't placed an order in three weeks. Caramel detects the lapse, sends a WhatsApp with a loyalty bonus for the next order, and follows up with a new menu item introduction. Online ordering re-engagement recovers customers who would otherwise quietly move to a competitor's app.
Birthday Campaigns That Drive Dine-In From Online Customers
Zelty online ordering data includes birthday information. Caramel sends a personalised WhatsApp to click & collect customers approaching their birthday — an invitation to celebrate at the restaurant with a complimentary dessert or a priority table. The occasion becomes a bridge between digital ordering and dine-in experience.
Seasonal Promotions Targeted to Real Ordering Patterns
Caramel segments Zelty customers by their most recent order date, preferred channel, and average spend. A summer terrace opening campaign goes to dine-in regulars via WhatsApp; a summer menu launch campaign goes to online ordering customers with a limited-time collection discount. Each segment receives the most relevant message.
Analytics Across Dine-In and Online in One Question
Ask Caramel 'What's the average annual spend of customers who use both dine-in and click & collect?' or 'How many online customers have converted to at least one dine-in visit?' and get an instant answer — no Zelty export, no spreadsheet, no cross-system reconciliation.
Why Connect Zelty with Caramel
One Customer Profile Across Every Zelty Channel
Dine-in, click & collect, and online orders unified in one Caramel profile — guests are recognised and rewarded consistently however they choose to order
Loyalty That Works the Same Online and In-Person
Points and tier progression are identical whether a guest pays at the Zelty terminal or completes an online order — a genuinely omni-channel loyalty experience
Cross-Channel Revenue Without New Customer Acquisition
Converting dine-in guests to online ordering and vice versa increases revenue per customer — Caramel's cross-channel campaigns make this happen automatically
Win-Back Campaigns Before Customers Disappear
Lapse detection across both channels ensures no regular customer goes unaddressed — whether they stopped coming in or stopped ordering online
WhatsApp Campaigns That Guests Actually Engage With
Post-order and post-visit messages via WhatsApp achieve 95%+ open rates — far outperforming email or in-app notifications from an ordering platform
A Customer Database Built From Every Zelty Interaction
Every transaction — in-restaurant or digital — adds to a first-party customer database your restaurant owns entirely, independent of any aggregator or delivery platform
Make Your Zelty Data Work Across Every Customer Relationship
Connect Zelty with Caramel and build the unified loyalty programme, cross-channel WhatsApp campaigns, and customer intelligence that treats every guest as one person — however they choose to order.
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